Privacy and Cookie Policy
Last updated: [10 july 2025]
1. Data Controller
The data controller is ESTAENPROMO S.A.S., based in Pereira, Colombia. It acts as joint controller together with companies managing the digital properties (website, applications, social media) where personal data is collected.
ESTAENPROMO S.A.S. has appointed a Data Protection Officer (DPO) to ensure adequate protection of your personal data. You may contact the controller or the DPO via info@estaenpromo.com or through the channels provided in this policy.
2. Types of Personal Data Collected
We collect and process the following categories of personal data:
– Contact information (name, address, phone number, email)
– Business information (business name, location, social media, website, service descriptions)
– Multimedia content submitted by the user or obtained from public sources such as Google
– Browsing and analytics data (IP address, cookies, device type, visited pages)
– Public reviews and opinions extracted from open platforms
3. Purpose of Processing, Legal Basis, and Retention Periods
Data is processed for the following purposes, legal bases, and retention periods:
– Responding to contact requests (Consent / Retention: while request is being processed)
– User registration and access to digital services (Contract / Retention: until account closure or 3 years of inactivity)
– Subscription to newsletters (Consent or contract / Retention: until withdrawal or unsubscribe)
– Publication of advertisements (Contract / Retention: until account closure or 3 years of inactivity)
– Purchase of products or services (Contract / Retention: contract duration and 3 additional years)
– Participation in recruitment processes (Consent / Retention: until account closure or 3 years of inactivity)
– Registration for events or contests (Consent or contract / Retention: event/contest duration and 3 additional years)
– Sending commercial communications (Consent or legitimate interest / Retention: until withdrawal)
– Monetization of digital properties through cookies (Consent / Retention as per cookie section)
4. Use of Cookies and Similar Technologies
The website uses cookies and similar technologies to store and retrieve non-sensitive information from the user’s device. Cookies may be necessary for providing services (e.g., remembering language or preferences) or non-essential (analytics, personalized advertising). For non-essential cookies, explicit consent will be requested.
Types of cookies used:
– Technical: essential for site operation
– Preference: store user settings
– Analytics: collect usage statistics
– Advertising: display personalized ads
Users can configure or withdraw their consent at any time via the ‘privacy preferences’ link on the site or through their browser settings.
5. Data Sharing and Disclosure
Data may be shared with service providers (hosting, analytics, marketing) acting under contract and in compliance with the law. No personal data will be transferred to third parties unless legally required or with explicit consent.
In case of international transfers, recognized mechanisms such as standard contractual clauses or binding corporate rules will be applied.
6. User Rights
Users have the right to access, rectify, erase, port, object to, and restrict processing, as well as to withdraw consent. Depending on jurisdiction, they may also have the right not to be subject to automated decisions and to lodge complaints with the competent authority.
To exercise these rights, send a request to info@estaenpromo.com with proof of identity.
7. Security Measures
We implement appropriate technical and organizational measures to protect personal data, including encrypted communications, restricted access control, backups, and regular security audits.
8. Data Retention
Data is retained for as long as necessary to fulfill the purposes described and legal obligations, after which it will be securely deleted or anonymized.
9. Governing Law and Jurisdiction
This policy is governed by the laws of the Republic of Colombia and, where applicable, by relevant international regulations such as the GDPR (EU), CCPA (USA), LGPD (Brazil), Law 1581/2012 (Colombia), among others.
10. Policy Updates
We reserve the right to modify this policy at any time to reflect legislative changes or updates in our practices. The last update date will be shown at the beginning of the document.